Resume

Liane Chan

Webmaster/Content Developer/Web Producer

Profile

Webmaster with over 10 years of experience in web design, development, and production across various industries.

Skills

  • CMS: Drupal, Django, WordPress, WooCommerce, TeamSite, Confluence, Contentful
  • Development with HTML/CSS, PHP/MySQL, JavaScript/JQuery, Bootstrap, GitHub
  • Email Marketing: SalesForce Marketing Cloud, MailChimp, Emma, GovDelivery. 
  • SEO with Google Search Console, Google Analytics, PageSpeed Insights, CloudFlare
  • Adobe CS, Video editing w/JW Player, Project Management: Asana, JIRA, Basecamp. 
  • Strong research skills, fast learner, able to manage & prioritize multiple projects, good at problem-solving.

Experience

Apple/Red Oak, Sunnyvale, CA — Content Developer

November 2023 – January 2025

Set up content and guided data infrastructure for new features and projects the Retail Engineering team delivered into production. Set up content, products, and media assets in the Store Publishing tools to support engineering projects.  Sent content for localization in XML.
Notable projects: Launched the Apple Store App in India, Disclosed geo expansion projects, AT&T Next Up Anytime.

Nasdaq, Remote — Web Producer

September 2022 – August 2023

Created, updated, and maintained web content in Drupal CMS, and applied digital best practices for page layout. Uploaded and maintained video content for the web. Identified opportunities and proposed solutions to drive traffic and increase engagement at nasdaq.com. Partnered with subject matter experts to execute actions based on SEO recommendations. Assisted the team in developing, documenting, and improving editorial and production processes.

LA Metro, Los Angeles, CA — Web Communications Admin

February 2016 – February 2020

Developed/updated content on customer-facing websites for marketing clients, supported WordPress and Django CMS sites, and built/updated intranet sites and galleries using SharePoint. Built, tested, and sent email blasts in Email Studio (Salesforce Marketing Cloud), MailChimp, Emma, GovDelivery, and HTML. Complied with Section 508 ADA guidelines by optimizing PDFs, and designing/preparing promo images and videos for flash-based digital tower ads, photo galleries, etc.

Beachbody, Remote — CMS Operations Specialist

August 2021 – November 2021

Configured, validated, and published content within CMS (Contentful/Oracle Business Commerce Center). Managed workflow and execution of tasks efficiently while taking responsibility for timing and delivery. Oversee CSS code implementation for required assets on tbb.com. Troubleshoot internal CMS content-related issues. Quality assurance testing for other team members’ CMS updates to ensure accuracy of content published.

LA Metro, Los Angeles, CA — Assistant Webmaster

April 2012 – September 2013

Web production updates for customer-facing websites in custom CMS and ExpressLanes eCommerce site static HTML. Used GitHub to share code with 3rd party vendors. Built updated Ticket Vending Machine UI in HTML/CSS for Design Studio & TAP.  Tracked social media metrics.

PROJECTS

Cal Coast Web Design, Remote — Developer/Design Manager

June 2014 – August 2014

Developed WordPress projects, including editing WooCommerce templates and plugins. 

Hulu, Los Angeles, CA — Developer/PR Temp

July 2011 – September 2011

Provided PR support by tracking media coverage and generating reports in Cision during Hulu’s launch in Japan.  Prepared articles for print using InDesign, and transferred content from internal Wiki to Confluence. 

So Cal Gas Company, Los Angeles, CA — HTML Developer

March 2011 – May 2011

Migrated content to new site design.  Tested links for accuracy and speed. Provided content recommendations to the Web Editor. 

SuperMedia, Los Alamitos, CA — Web Designer/ Developer

May 2010 – June 2010

Designed custom templates with JavaScript, HTML, CSS, and jQuery. Updated and restructured sites with new content, images, and designs.

Education

UX Design, Digital Marketing & eCommerce, Coursera
Skillcrush, WordPress Development Career Blueprint
General Assembly, JavaScript Circuit
Online Courses in PHP/MySQL, ASP.NET, Cypress College, Cypress, CA
Web Design/Game Design Certificates, Fullerton College, Fullerton, CA
Bachelor of Arts in Psychology with Minor in Classics, UCLA, Los Angeles, CA

Activities

  • Losing Today (2003 – 2007), The Scenestar (2008 – 2009), MishMash Magazine (2008 – 2010), BackSeat Mafia (Feb 2018 – present): Contributed album and concert reviews.
  • AXS contributor (Feb 2016 – Sept 2018) – music and entertainment articles.
  • Examiner.com (Jan 2010 – July 2016): Santa Ana fashion and style examiner. 
  • WyzAnt.com (Mar 2011 – 2014) – Tutor for HTML, Photoshop, Illustrator. 
  • Street Team Marketing (2002 – 2008): Beggars Group/Matador Records. 

Volunteer

Girl Develop It, Orange County (Feb – Deb 2018) – Social Media volunteer.
WordCamp Orange County and Los Angeles 2018: Attendee/Volunteer.